Most people are familiar with tracking a package in the mail, but few deliveries are as highly anticipated as a Porsche in the driveway. A new digital service, “Porsche Track Your Dream” allows customers who order a 911 sports car to follow its journey from production in Germany and across the Atlantic to the final destination at the dealership for delivery.
Porsche is fast-tracking its e-commerce strategy to meet growing customer demand for digital access to the brand. In the latest step, Porsche Cars North America, Inc. (PCNA) today launched its new pre-owned and Certified Pre-Owned vehicle search platform, Porsche Finder. With the launch of the new platform, PCNA is streamlining and enhancing the customer’s ability to connect from home with one of the 192 U.S. Porsche dealerships and quickly find precisely the vehicle they’re looking for. The new platform includes optimized search filters for model and generation, vehicle equipment and packages, pricing options, dealer inventory search without zip code, in addition to an expanded selection of interior and exterior vehicle colors (including cabriolet roof colors). Porsche Finder was developed in cooperation between PCNA and Porsche Digital.