Logicpath, a leading provider of fintech software solutions and analytics and Ceto and Associates, a management consulting firm have added a new member to its already stellar leadership team. Announced today, Michele Mooney, VP Marketing and Public Relations, will take the reins of the firms’ marketing efforts as they move to grow market share, serving banks and credit unions to increase profitability and operational efficiency nationwide. Mooney brings extraordinary depth and breadth of related experience to this role, having spent the majority of her marketing career to-date in the financial and software technology industries. Mooney will lead marketing and public relations initiatives that support the strategic and creative direction of logicpath and its sister company, Ceto and Associates, as both firms continue to bring new and innovative solutions to market.