Watson Advertising – Account Manager Contract

Watson Advertising (WA) is seeking an Account Manager to support the New York Sales team. Account Managers are responsible for working with the sales team to support our premium advertising partners across our suite of Media, Data and Technology products. This position will report to a Manager or Sr. Manager of Account Management.

In this role, you will be working with the sales, operations, finance, legal and other internal business partners to ensure our advertiser’s campaigns launch on-time and deliver in-full.  Further, our Account Managers are focused on maximizing value for our partners through optimizations, while also looking for opportunity to drive incremental revenue via data-backed upsells.

The New York Sales team at WA is a highly successful, energetic and passionate team. If you thrive in a fast paced sales environment, and want to be on the leading edge of digital media, data and technology, WA is the right fit for you!

Specific Responsibilities

• Partner with Account Executives to develop sales strategy for WA Advertisers and Prospects
• Develop media plans leveraging WA products and pricing for Account Exec pitches and your own proactive incremental opportunities on existing accounts.
• Build intentional agency/advertiser relationship that will help grow our business over the long-term and drive revenue
• Be a trusted advisor to your agency counterparts to build loyalty and improve business
• Exceed customer expectations via responsiveness, providing insights, and marketplace knowledge
• Gather company data, research and marketing information for client presentations and RFPs; build out media proposals with goal to close business
• Craft and deliver pre and post campaign insight reports that focus on analyzing and solving brand’s business challenges
• Assist in presenting information to clients
• Cultivate internal relationships with sales support teams
• Ensure post-sale detail is accounted for and smoothly executed
• Maintain knowledge of ad sales marketing initiatives and materials
• Consistently strive to increase your knowledge of the industry and strengthen your skill-set
• Lead account conversations with key internal partners to evaluate account performance and discuss/act upon optimization opportunities
• Provide screenshots and ad-hoc reporting for advertising partners upon request.

Required Professional and Technical Expertise

• 4+ year experience in digital advertising; publisher, platform or agency experience ideal
• 2+ year working in an external client facing environment
• Bachelor’s degree in Economics, Marketing, Advertising, or Business
• Experience working with Microsoft Office Suite, particularly excel and PowerPoint
• Understanding on how to work cross-functionally and with a wide range of employees with different skill sets
• Ability to aggregate and analyze internal and external campaign metrics to assess performance drivers and identify insights
• Display advertising and project management experience
• Excellent organizational, interpersonal and communication skills.
• Excellent command of the English language, spelling and grammar
• Understanding of standard media math
• Able to manage multiple priorities concurrently and work effectively under pressure
• Self-motivated and able to work with minimum supervision
• Driven to grow personally and professionally!

Tagged as: sales